print isn’t dead
neither is advertising
they’re just not the giants they were
neither is anywhere near finished:
From MediaPlanet:
“…global print advertising is expected to decline 8.7 percent to $52.6 billion…”
“… in the U.S., 90% of adults still read print magazines…”
“There are merits in niche publications produced to serve a clear communication need.”
From WAN-IFRA:
“…estimate that print revenues still account for about 86 percent of news publishers’ revenue.”
and from LocalIQ:
1. It’s the Most Trusted Medium
2. It Enhances Your Other Efforts
3. Your Brain Reacts Well to Print
4. Print Holds Readers’ Focus
5. Print Ads Capture Millennials’ Attention