in print

print isn’t dead

neither is advertising

they’re just not the giants they were

neither is anywhere near finished:

From MediaPlanet:

“…global print advertising is expected to decline 8.7 percent to $52.6 billion…”

“… in the U.S., 90% of adults still read print magazines…”

“There are merits in niche publications produced to serve a clear communication need.”

From WAN-IFRA:

“…estimate that print revenues still account for about 86 percent of news publishers’ revenue.”

and from LocalIQ:

1. It’s the Most Trusted Medium
2. It Enhances Your Other Efforts
3. Your Brain Reacts Well to Print
4. Print Holds Readers’ Focus
5. Print Ads Capture Millennials’ Attention

more info?

Talk to us >