in print

print isn’t dead

neither is advertising

they’re just not the giants they were

neither is anywhere near finished:

From MediaPlanet:

“…global print advertising is expected to decline 8.7 percent to $52.6 billion…”

“… in the U.S., 90% of adults still read print magazines…”

“There are merits in niche publications produced to serve a clear communication need.”


“…estimate that print revenues still account for about 86 percent of news publishers’ revenue.”

and from LocalIQ:

1. It’s the Most Trusted Medium
2. It Enhances Your Other Efforts
3. Your Brain Reacts Well to Print
4. Print Holds Readers’ Focus
5. Print Ads Capture Millennials’ Attention

more info?

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